examples
eToys/Baby Universe
After the recent Toys“R”Us acquisition of the eToys and Baby Universe brands, I led a 4-week, full relaunch of both sites. I was responsible for design, markup, and styling of the sites.
The sites are lighter and faster than their previous incarnations and feature enhanced product imagery and faceted navigation.
Visit eToys.com Visit babyuniverse.com
Burberry Checkout Redesign
I recently had the opportunity to revisit and redesign the checkout process for a number of global retailers. After a number of rounds of rapid prototyping, usability testing, and refinement, Burberry was one of the initial “betas” for the streamlined checkout process.
While statistically significant data continues to be collected, the results have generally been very well-received.
Perfect Printing
Perfect Printing is consistently on the cutting edge of digital printing capabilities. We’ve worked together on a number of projects—the redesign of their site, Personalized URL (PURLs) campaigns, and a personalized holiday wrapping paper application—which have served to raise awareness and drive sales of over $2M.
Visit perfectprinting.com Learn more about PURLs
PayParade™
PayParade™ is a social shopping application that allows people to shop collaboratively—both for and with friends. I was the lead designer and information architect for the initial round of development on the Facebook platform. While the application is still in beta, a full release is scheduled to launch shortly.
SoleMates
SoleMates is a small attachment that increases surface area of high heels and reduces pressure on your feet. I worked with the two inventors of the products to evolve their brand image, launch their online presence, consult on vendor relationships, and offer general eCommerce expertise.
TheSingleID
This site was created to explain the benefit of OpenID—to centralize personal and login information across multiple sites—for Trilogy, a major application developer in the automotive industry. I designed the logo, branding elements, and site layout and was responsible for all front-end development (XHTML, CSS, javascript).
Note: The production site is no longer live.
The Sports Authority ShoeFinder
This “Decision Wizard” framework offers a configurable, customizable, rich internet application for rapidly filtering large data sets. You can drag and drop products to the holding area to create detailed comparison charts in real time. I was responsible for the information architecture, design, and CSS for the ShoeFinder application.
Toys“R”Us
After the recent redesign of the Toys“R”Us and Babies“R”Us sites, I played a major role in performance tuning the sites. The challenge was to retain the feature-rich user experience while optimizing download speeds and minimizing bandwidth usage. Primary recommendations included consolidation of images into sprites, utilization of the Akamai CDN, merging and minification of javascript includes, and compression of graphic assets utilized in Flash.
Web Accessibility
With the recent press surrounding the settlement of the Target litigation, I have been spending a great deal of time consulting and presenting to companies on general web accessibility best practices—primarily the Web Accessibility Initiative, Web Content Accessibility Guidelines, and Section 508. I have had the opportunity to work with Anne Taylor of the National Federation of the Blind to stay abreast of recent advances in access technology and how these devices interact with web content.
